Locating Brief

During the Locating unit, I must create my own self initiated project and also answer one of the live briefs.

I am basing my self initiated project on weather. I will look at how certain types of weather make the sky look and how they look on the earths surface and other surfaces like glass and puddle reflections to start with for inspiration. 

As I'll be designing for A/W16, I shall use websites like WGSN for future trend research and further inspiration of how I can apply my designs to garments for women. Below are a few pieces from her AW15 collection.

I want to experiment with using more of the studio facilities this time for create rich and interesting samples which i will then work digitally over for final outcomes. I will experiment with techniques such a procion dyes and manutex, foiling, marbling, ice dying and fluid painting amongst others i may come across on my creative journey.

Colour Palette

For the live brief section of the Locating unit, I have chosen the Old Navy live brief to work with.

I want to focus on womenswear for SS16 and grislier for SS16. Old Navy focus on the american spirit and for this brief, my theme is the great American road trip. For this, I'm mainly looking at California for inspiration. I would like to work toward a beachy vibe for both groups I'm designing for. I'm also mixing this with the imagery of motel signs and other signs you'd see on american roads.

For the girls deigns I want to have a fun holiday feel so will focus on a conversational print. ii will also work on placement prints as all i seem to do as a designer is repeat and i want to be flexible in how I'm designing.

For women I will focus more on textures and placement prints for t-shirts.

In this project i would like to look at using denims and distressing them and this printing on them. perhaps the designs could be applied to jean pockets or dungarees.

Below you'll find my inspiration boards.

This brief will also be answered digitally, but i shall hand draw and hand print and then work digitally with those drawing outcomes.