Live Project: Old Navy Girls SS16

For the live project with Old Navy, I have to create and design for two members of 'their family'. I had chosen to design for Womens and Girls for SS16.

For the girls designs im looking into creating a conversational print for casual wear. For my digital designs i would like to create designs that can be transferred on to screen and can be printed upon denims. 

I am focusing on the theme of the amercain road trip and looking into the idea of holidays. I'll be using summery images and motifs including things like ice creams, beachcomber finds; like shells and starfish. For a more American twist on the theme, 

I have drawn palm trees, cactuses and moel signs.

I have begun to create some digital designs using my motif drawings. I feel they are fun, summery and suitable for the target market of young girls.

These designs could stay digital or be easily translated into co-de traces for screen. I am planning on uisng the screens for one og two fo these designs depending on how much it will cost me to expose multiple screens for different layers.

I think the designs capture the amercian road trip vibe sue to their summery imagery ad would very well on cottons, denims and jerseys for easy and casual girlswear.